ONLINE STREAMING CONTENT CAN BRING MUCH-NEEDED MEASUREMENT TO MEDICAL TRAINING AND EDUCATION PROGRAMS
Like the tree falling in the empty forest...if a doctor or medical professional takes a continuing medical education course - but never redeems the credits - how can the teaching institution know if it made an impact?
This little-known fact - that medical professionals have a low rate of redeeming CME credits, making the programs difficult to validate - will likely only grow in importance with the new administration, which has set healthcare efficiency and modernization as a national priority.
The good news for healthcare is that there are a wide range of technologies available that can prove not only that intended audiences have consumed educational content, but can also provide data that can be used to correlate that consumption to changes in patient care.
Online, streaming-media based versions of medical education materials hold enormous promise for this segment because they enable medical facilities to easily add an online component to training sessions that happen every day. With an online archive of a medical lecture, training module or patient care protocol, busy doctors and medical professionals can review important content, when it's convenient, in much the same way they would a video on CNN or YouTube.
Additionally, by leveraging an online delivery system, medical institutions can track viewer behavior in highly granular ways - not only to prove who has watched which presentation, but also to provide statistical records of which groups - from Anesthesiology to Urology - have participated. Taking the next step, they can even administer pre- and post-tests online alongside the content to measure the viewer's comprehension and use the data with other performance improvement assessments.
Our prediction on this Inauguration Day? Expect to see the healthcare community increasingly tap streaming technologies for cost-effective and measurable training, education, testing and certification.