I don't know how many of you follow Dan Rayburn's "Business of Video Blog" (which is an excellent source for all things in the streaming industry btw), but a recent post really caught my eye as affirming what all of us at Accordent have seen lately: despite the economy (or maybe because of it) enterprise video, among all the markets we serve, is still going strong.

Some time ago, we posted a blog about how the economic downturn had transformed our value proposition -  namely, that organizations can use streaming and webcasting to communicate, inspire, teach and train global audiences incredibly cost effectively - from dull to downright sexy.

Dan makes a similar observation in reference to Ignite's recent profitability. He notes:

 "While many vendors in the market continue to want to be the biggest or show signs of double digit revenue growth each quarter, many vendors like Ignite and others quietly continue to grow their business is a vertical that rarely gets any recognition. Video inside the enterprise is typically not very sexy, much of the content can be quite boring, but it's content that plays an essential role in the way Fortune 500 companies communicate with their employees, partners and customers."

When you consider the amount of hoopla generated by media and entertainment side of the streaming business, it's gratifying to see that when the going gets tough, it's the stodgy old principals of the enterprise  - like the use of technology to do more with less - that get the economy going.

Dan concludes: "Vendors in this space tend to be a lot more quick and nimble, partly because of their size, but also because of their mentality. I think a lot of other vendors targeting the M&E space could learn a lesson or two from some of the enterprise video vendors."

We couldn't agree more...